Dash has been releasing a series of post on its future plans. A technical roadmap was released and now thoughts on marketing from the founder and the CEO of the dash core team Evan and Ryan.
See dash post here
Key takeaways:
1) dash will likely do well when their is a crackdown on icos which are unregistered securities.
It has a much. Ether case than almost all other coins. His could happen at any time
2) dash is hiring an experienced marketing firm.
Great news
3) marketing will be focused on increasing usage and will use widespread traditional channels (radio tv)
4) dash will not be marketed as an investment.
This could well prove to be a great insight. Instead it's advantages over bitcoin (governance, speed, privacy) will be stressed
I am very happy to see them addressing the marketing shortfalls. The next 12 months should be pivotal for dash.