Algebraix ICO is an exciting new concept in advertising and data sharing which looks set to revolutionise the marketing industry. The idea has emerged in response to the current climate of data gathering, in which personal information, such as a person's browsing habits, opinions and patterns of behaviour is collected (often without their knowledge or explicit consent) and auctioned off to the highest bidder. This inevitably leads to annoying pop-up advertisements for products or services that are of no interest to the individual, as well as creating an environment of mistrust in which people feel that they are being exploited.
Algebraix has proposed an alternative to this exploitative distraction based model. Their platform is based on the idea of the individual giving permission for certain (relevant) information to be accessed, and therefore allows users to choose whether or not they share data with advertisers. This puts the user back in control of their own information and allows for a certain level of anonymity in which for example, the advertisers have access to your purchasing data, but do not know exactly who you are. The Algebraix team have placed great importance on user security, providing a “secure digital vault” which users can use to store their data. Making people feel secure about how their data is stored and accessed is, of course, vital given the number of databases that have been targeted by hackers in recent years.
In addition to attempting to combat data exploitation, the permission-based platform also offers its users a financial incentive. Users can opt to be paid for watching advertisements or movie trailers for instance. There are many ways to earn, most of which involve sharing your data and spreading the word about the concept and content of specific advertisers through various social media channels. Payments are made in Algebraix tokens (ALX), a form of cryptocurrency which can be used to make purchases via the network.
Essentially what the Algebraix platform is doing is championing a shift in focus away from intrusive and exploitative marketing in favour of a more symbiotic, “you scratch my back and I'll scratch yours” kind of relationship between advertiser and consumer. Whether this mutually beneficial arrangement will truly take hold and revolutionise the marketing and advertising industries is yet to be determined, but the potential to earn will undoubtedly appeal to a large number of people, and the overall response online seems to be positive.
Website – https://algebraix.io/
Whitepaper – https://algebraix.io/wp-content/uploads/2018/02/Algebraix_Blockchain_WPv1.12Feb16.pdf
Telegram – https://t.me/Algebraix_Data
Twitter – https://twitter.com/alxtoken
Facebook – https://facebook.com/alxtoken
Writer’s BTT – https://bitcointalk.org/index.php?action=profile;u=1850112