Yeah it's hard isn't it, luck pays a big part I think.
I have made a small investment in POT months back now, before I stood back and thought hmmmm what does it do that others can't? But like you say hopefully the novelty of it might help and I may make a small profit which I can maybe use to invest in another coin in the future ?
RE: BREAKING: World’s Most Successful Marijuana Businessman Investing in Cryptocurrency. @BigMike / Michael Straumietis drops announcement on BitcoinTalk & Instagram Video.