Coinciding with the massive recent run-up in the market capitalization of cryptocurrencies has been an increase in mainstream media attention. In 2016 the trend was just starting, with many top news organizations covering Etherium and the launch of an increasing number of altcoins.
https://www.nytimes.com/2016/03/28/business/dealbook/ethereum-a-virtual-currency-enables-transactions-that-rival-bitcoins.html?ref=dealbook
http://www.foxnews.com/tech/2016/03/30/look-out-bitcoin-here-comes-ethereum.html
https://www.wsj.com/articles/cryptocurrency-platform-ethereum-gets-a-controversial-update-1469055722
The June 2017 flashcrash on GDAX was also covered extensively in mainstream media outlets.
http://www.cnbc.com/2017/06/24/cryptocurrency-exchange-to-credit-traders-for-ethereum-flash-crash.html
http://fortune.com/2017/06/26/coinbase-flash-crash/
https://blogs.wsj.com/moneybeat/2017/06/23/ethereums-flash-crash-shows-hazards-of-trading-cryptocurrencies/
https://www.bloomberg.com/news/articles/2017-06-30/the-45-millisecond-ether-flash-crash-prompts-search-for-remedies
This attention comes with both positives and negatives for the industry. Media outlets around the world have started talking about its increase in value, its possible connection to the seedy underworld, and sometimes even mention the word 'blockchain.' It is likely also drawing the attention of the SEC, and moving it up the long 'to-do list' of regulatory challenges. The Winklevoss twins' Bitcoin ETF (COIN) was shot down by the SEC in March 2017, sending the price of BTC 18% lower, from $1350 to $980. A second proposed ETF named SolidX was rejected later in the same month, and BTC showed more resilience, dropping only 1.5%
http://www.financemagnates.com/cryptocurrency/news/sec-rejects-solidx-bitcoin-etf-listing-nyse-price-drops-1-5/
http://www.reuters.com/article/bc-finreg-bitcoin-ico-idUSKBN1942HF
https://cointelegraph.com/news/sec-is-still-eyeing-to-regulate-the-ico-market
The SEC is currently evaluating an ETF for ether, filed in July 2016 and named the TherIndex Ether Trust. The backers are hopeful for more leniency from the SEC, as Etherium was not designed as a store of value. However, many of the same online exchanges and infrastructures used to trade BTC are used to trade Ether, giving the SEC pause.
https://cointelegraph.com/news/bitcoin-etf-reconsidered-by-sec-ethereum-etf-version-may-be-approved
However, these instances weren't the first run-ins with US regulators for cryptocurrency. In March of 2014, the U.S. Internal Revenue Service released guidance on how to treat "Virtual Currency," concluding it should be treated as property for tax purposes. The price dipped briefly, but quickly recovered. https://www.irs.gov/uac/newsroom/irs-virtual-currency-guidance
Even more recently, two U.S. Congressman write the IRS Commissioner a request for additional guidance on reporting cryptocurrency transactions.
https://www.cryptocoinsnews.com/u-s-lawmakers-ask-irs-clarify-bitcoin-tax-guidelines/
Regulation from the U.S. is coming, but how the market will react really is the $1b question. So far it's been able to shrug off these regulatory sleights, and it's possible the market could even react positivly. Once certainty is included in the DCF valuations of institutional traders, the market whales of hedge funds and pension funds might enter. CalPers alone has $295.1b in assets, with $26.4b in private equity currently.
https://www.calpers.ca.gov/page/investments/asset-classes/asset-allocation-performance