GCOX celebrity Michael Owen debuts sportswear line at Berlin Fashion Week
Berlin, 2nd July 2018 – In a show of support for sustainability and a better future, GCOX has sponsored the European Union Sustainable Fashion Festival.
GCOX celebrity, adviser, private investor and football superstar Michael Owen debuted his new fashion line – stylised MICHAE10WEN – at Fashion Week Berlin today, in collaboration with sportswear maker Anifa. Featuring Anifa’s TechKnit Jacket, described as the most advanced activewear waterproof jacket, Owen’s fashion line utilises the latest fabrics to create apparel that is both comfortable and functional, yet stylish and in vogue. The TechKnit Jacket is made from a fabric from Japanese manufacturer Toyobo, using a special knit structure. This material makes the TechKnit Jacket a unique proposition on the market – as stretchable and breathable as a knit fabric, while still retaining waterproof and wind-resistant properties.
Marking his first venture into the fashion industry, the former Liverpool, Real Madrid, and Manchester United striker spoke of his excitement for his collaboration with Anifa:
“I have always been a firm believer that life for footballers doesn’t end after retirement. Venturing into business is something I have always envisioned for myself, and with this collaboration with Anifa as well as my partnership with GCOX, my vision is beginning to take shape. This partnership will combine my personal touch and style with Anifa’s expertise and experience in the fashion industry. Together with the launch of my OWN token, this will give me the opportunity to engage with my fans from all over the world in ways that were simply not possible before. I can’t wait to get started,” said Owen.
Sir Dr Jeffrey Lin, CEO and co-founder of GCOX said, “GCOX is very proud to be here at the prestigious EU Sustainable Fashion Festival of Fashion Week Berlin, and we fully support Michael’s venture into the fashion industry. Being a great footballer is only one of his many talents, and we are excited to see where this partnership with Anifa will lead. As we say here at GCOX, rise above!”
Debuting the GCOXperience, Sir Dr Jeffrey Lin also added, “The GCOXperience is about enriching memories and granting fans unique access to their favourite stars. At Fashion Week Berlin,we will be shaping the future of direct interactions between fans and their celebrities.”
GCOX is slated to be the first platform of its kind in the world where celebrities and brands can leverage on the blockchain technology to revolutionize and redefine popularity. It enables celebrities to create, list and trade their personal crypto tokens on its blockchain called Acclaim.
For more information, please visit www.gcox.com.
About GCOX
Global Crypto Offering Exchange (GCOX) aims to be the world’s first fully licensed celebrity crypto exchange. GCOX helps celebrities cryptonise their popularity by creating their own exclusive crypto tokens, known as Celebrity Tokens. Through exclusive products, services and social interactions, GCOX revolutionises the way celebrities interact with their fans, giving the public unparalleled access to celebrities.
About Michael Owen
Michael James Owen is a former English national footballer who played as a striker for internationally renowned football clubs such as Liverpool, Real Madrid and Manchester United. His prodigious football skills led to an early start in his professional football career, beginning with a record-breaking 28 goals in 20 games during his time in the England u-15 and u-16 teams. He has received numerous accolades for his talents, including the FIFA World Cup Best Young Player Award (1998), World Soccer World Player of the Year (2001) and the prestigious Ballon d’Or (2001). He was awarded the Golden Foot in 2017 in recognition of his status as a football legend and now celebrity, investor and advisor on GCOX.