Celebrities aren't just people – they are their own brands. Whether they make music, star in blockbusters, write award-winning novels or even scoring the most goals in a World Cup tournament, they do capitalise on their brand image for monetary purposes. Many celebrities are also the face of other brands in their sponsored tweets and Facebook posts.
As the rules of engagement are constantly changing, celebrities can now capitalize through social media endorsements to rapidly grow their popularity and stardom. The birth of a new technologically advanced method called the blockchain will allow them to monetize their popularity by listing on a decentralized popularity index. The new norm of crowdfunding in the world of cryptocurrency called ICO has paved new ways for celebrities to monetize their popularity and kick start their careers.
The blockchain, a decentralised distributed platform, is the technology that is powering this potential. It is used to create encrypted digital money through crowdfunding platform to distribute its own "digital equity" to early supporters as evidence of support for start-up companies. Its future development trends and values are also expected to grow and expand with time.
Celebrities, fans and investors will benefit greatly from this platform as they will be able to not only use these tokens for redemption of the different services, they can also expect the value of these tokens to appreciate as the celebrities’ popularity rises and demand for their token increases.
