"Data is the new crude oil"
Clive Humby, UK Mathemetician
Introduction
The impact of technology has left footprints in the sands of history that cannot be erased. The evolution of technology over the years has put the world at the cusp of a total data revolution.
Data is generated at an enormous rate presently, with over quintillions of data generated daily, it is only imperative to agree that such chunk of data must possess relevance.
The innovation of technology has afforded the world with devices that can be employed to surf the internet, with everyone joining the frenzy of wanting to own a mobile device that is internet enabled and inadvertently arming themselves with a data generating device.
By frequent surfing of the net, people unknowingly generate large amounts of data, which are stored on centralized storage servers.
This data generated comprises of personal information of people such as names, address, phone numbers etc which serves as a representation of each individual digitally.
The Problem
Every webpage is strategically designed to collect users data and store them without our consent and control.
Whilst this is wrong, it is legal. User unknowingly agree to the terms and conditions of every social media platform by clicking on that little box at the end of their sign up, unknowingly granting these companies to extract, store and sell this valuable data to research companies, advertisement and marketing firms.
This rids users of control of where, what and how their personal and "private" data is to be employed.
Advertisement and marketing firms are the main buyers or this data and have this far handled users data with disdain.
It is an established fact that the role of advertisement and marketing in providing products and services awareness cannot be overemphasized: they aid companies and anyone involved in providing services to gain popularity, display competitive advantage and reach target audience.
However, during this defining moment of neutralizing competition, these companies alter the employed data management systems and falsify customers data which is a dent on data transparency and unethical in the practise of data utilization.
Highlight of problems
- Lack of protection for User personal data
- Breach of user privacy in non-transparent use of data
- Poor Ethical conduct in data-driven projects.
The Solution: ENKRONOS
Enkronos is a fully decentralised non-influenceable platform based on blockchain technology, that functions as an accountability system for the actualization of data based projects such as Internet of Things, AI, Trading, Gaming, advertising and marketing.
Enkronos functions as a center that facilitates the control and management of various sources of data and fosters a perfect environment to interconnect various applications that can be employed for the purpose of advertisment, promotions and marketing.
Enkronos addresses the problems of
- Data Abuse
- Privacy abuse
- Data Insecurity
Enkronos serves to interconnect different applications that can be employed by creators to develop solutions in an ecosystem of transparency and complete trust.
Advantage of Enkronos
- Transparency and fortified security with the aid of blockchain technology
- Collection of various apps to solve varying problems
- Fosters healthy creators and customers relationship
- Crowdsourcing
- Intrinsic Personal data report
- AI supported decision making
Enkronos Apps
This enables a common environment for the availability of various Apps, each with varying yet distinct applications ranging from AI engagement, marketing, IoT monitoring, promotions and Mass Interaction.
Enkronos Apps are built on a high modular concept which is built on a goal to centralise the idea of companies engage with customers.
Enkronos Apps cultivates an environment that host multiple applications yet each App varies in speciality and functionality to afford creators a wide range of options.
Content creators on the Enkronos Apps can control multiple sources of data from a simple and single dashboard and can view all feedbacks in a common cloud-based environment.
Enkronos Apps are not manipulable and guarantees the ethical usage of big data, IoT and AI for data driven projects via its blockchain based accountability system.
All Apps are wired via a unified authentication system (SSO) to enhance the interoperability of apps in a cloud-based environment.
Some Apps of Enkronos
1. Loyalty Venue
This is a platform that aids companies and establishments to direct and control it's loyalty programs, from one single dashboard on its webpage
It allows these companies create unique loyalty programs and allow customers to sign up, check their current balances, redeem points and order prizes using their webcatalog which is accessible from any internet-enabled device
2. Contest Dream
This is a web-based platform strategically designed to create and control contests and promotions.
It affords companies an intervention centralized business logic that can be customized to create promotions and also enables intending customers to participate in available promotions
3. FeelGrid
This is a platform that incorporates Internet of Things, with the am to manage large chunks of data and foster it's applications via AI modules to present definite business logics.
4. Sweet.io
This is a mobile event tracking system based on location which allows companies to strategically position customer-interactable ones on maps
5. Crypto-State
This is an application that aids the populace of an entire country undergo their daily tasks and decision-making with ease via digitalization.
Enkronos Decentralized System
In recent times, the inadequacies of centralised systems of storing data has resulted in various incidences, leading to breach of data and loss of billions of dollars.
Enkronos employs a transparent decentralized system via the fortification of blockchain technology to guarantee security of data and its ethical utilisation in marketing and advertising campaigns.
Blockchain technology has aided the modification of many spheres of businesses and it's no surprise that a unique ecosystem like Enkronos would incorporate it's vast features in creating long lasting solutions.
With the aid of blockchain, Enkronos guarantees a secure and drcentralised database and manages big data for effective deployment and utilisation.
This would guarantee the elimination of data manipulation and unauthorised access to data.
Modification of Advertisement and Marketing Campaigns
The interoperable apps on the Enkronos platform are wired to make marketing and advertising campaigns more efficient.
These apps possess unique features ranging from games, bonuses, contest and reward for consumers and rid advertising campaigns of the cliche of being boring whilst fostering a more enjoyable environment for target audience.
ENK Token
ENK is an ERC-20 compatible token and is the official token of the Enkronos platform. ENK is the only authorized token that guarantees access and use of the Enkronos Apps platform.
ENK is employed in all transactions within the Enkronos ecosystem in synchrony with distributed creation and it's value is a full representation of the total value of the Enkronos platform and it's applications. In other words, the value of ENK is hinged on the application of the Enkronos Apps.
ENK is important to Enkronos ecosystem in that it is employed in the creation of circulation of currency and fosters demand and supply chain and within the ENK ecosystem.
Applications of the ENK tokens
- Means of payment for employing Enkronos Apps
- Fosters and finances crowdsourcing and crowdfunding within the Enkronos platform
- Only means of investing in a registered company on the Enkronos platform
Tokenomics
The Enkronos platform is characterised of a unique wallet: The Enkronos Wallet, which updates the balances of available ENK tokens based on platform requests, storage and resource utilization.
Token Distribution and Spending Allocation
Token Distribution and Allocation is programmed to be performed by smart contracts.
- Distribution
51% for crowdsale (Pre-sale and Public Sale)
18% for the Enkronos Team and Experts
10% reserved for unforseen expenses such as token-threaning situations
5% for bounty campaigns
16% reserved for future Enkronos growth projects such as Acquisitions or Partnership
- Spending Allocation
20% Internal Business- Employment wages and business development
25% Development- Technical development of applications and web-platform, coupled with their further expansion and integration of new apps
25% Integration- Global integration of the Enkronos platform
3% Legal- Unforseen legal issues that may arise
2% Administration and IT- To oversee servers and infrastructure
30% Advertising and Public Relations- To create Enkronos awareness, launch it's Apps and enter different markets
Figures and Sales Phases
RoadMap
Enkronos Team
The Enkronos Team is made up of top-notch professionals, specialized in entrepreneurial and technological innovations.
Conclusion
Enkronos is a unique multi-application platform that can be employed for virtually any big data related project such as AI, IoT, gaming, marketing promotions and advertisement.
It also guarantees the safety, security and ethical usage of data. With its projected features, Enkronos sustains the capacity to proffer long-lasting solutions to data problems.
For More Information
Author: Effiong Godwin
BountyOx Username: godwinfyoung