Well I think what they have at the back of their mind is to ensure anonymity for investors who would like to keep a low profile.
Also, some KYC requirements are usually too tedious, requiring too many confirmations and a large chunk of information before trading. This has put off lot of traders from exchanging assets. I myself inclusive.
Everyone wants ease and maybe that's what OnePageX is presenting to the cryptoworld: STRESS FREE EXCHANGES
RE: OnePageX The simplest and User Friendly Cryptocurrency exchange