Microsoft has partnered with Enjin to bring the world Azure Hero's. A platform to earn digital collectibles by partaking in the community and helping your fellow Azurians to success. It's like Steem meets God's Unchained. You curate the best possible content to earn collectibles. Although in this case they appear to be badgers instead of cards.
According to Microsoft; "Microsoft and Enjin have collaborated in a local pilot to create a blockchain based recognition programme. The Azure Heroes badgers were created in a number of original and unique designs which have been tokenised into a digital asset on the Ethereum public blockchain."
It appears initially it will only be available in western European countries, but will expand from there.
Enjin has been making some big name friends of late, with earlier news about their Samsung partnership and now Microsoft, it may be worth keeping an eye on this underdog.