HYGH - THE FUTURE OFOUTDOOR ADVERTISING (ICO Review)

HYGH is a decentralized peer-to-peer network that seeks to create an open international show community for dynamic real time advertising. The platform will connect advertisers with proprietors of public displays and allow users registered on the platform to become advertisers regardless of their employer measurement or their advertising competency.
HYGH, is working to disrupt the traditional ad tech space within digital out of home advertising (DOOH), by becoming the Airbnb of advertising, creating a platform that enables digital campaigns that are hyperlocal, time specific and achievable on a budget.

HYGH connects owners of public displays with advertisers in a peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence or company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window, or a professionally mounted outdoor billboard in Times Square.

The HYGH ecosystem will consist of a Content Management System for displays that will enable display providers to have control of the contents available on their displays. The platform is easy to set up and requires little maintenance by the display providers.
Advertisers can run their hyper nearby ad-campaigns for a charge of as little as $5 per day. The HYGH platform will allow the advertisers to react to contemporary events, as they occur and enlarge their market reach as they can promote their products or services in the actual world.

Problems

As we said above, advertisement is a way to attract and convey the brief intro about the product and it's company. That's why the advertisement industry is highly reputed. It is estimated that the advertisement industry worths more than $200 billion dollar by 2022. But everything is not so sweet as it seems, even advertisement industry is facing many challenges which needs to be solved to make it better and reliable.
The challenges include:

• most of the advertisements reach limited audience;
• they have out focused targets;
• lack of proper and necessary information about the product and offer;
• they are not interactive;
• low audience retaining contents;
• non flexible campaigns;
• regulations limits the growth;
• non transparent processes;
• unnecessary intermediaries;
• industry filled with fraudsters;

But now thanks to a team of highly experienced professional who have identified these problems and are working hard to solve them innovatively by creating a platform called HYGH.

BENEFITS

Cost Efficiency: Advertisers have the possibility to choose their displays and book the precise time slots for their advertisements. This particular focused on will help the advertisers reduce the common fee associated with the advertisement and increase the conversion rate.

Time Saving: Display carriers are no longer required to undergo time-consuming procedures due to the fact to begin producing passive earnings they truly down load the HYGH application and set their preferences. Advertisers, on the other hand, can use the Campaign Creators to launch their adverts within minutes.

Global Scaling: The platform’s global disbursed network implements a lean enterprise mannequin together with a modular platform structure that permits world scaling as well as each person to take part on the platform as either an advertiser or a display owner.

Transparency: All the events and transactions that occur within the HYGH ecosystem are recorded in the distributed blockchain network. This generates trust, transparency and datasets, which advertisers can build upon as the advertisers, will have a potential of verifying how long, when and where their advertisements had been played.

MISSION

HYGH’s mission is to redefine how we as a society handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? We are creating an easy to use standard that enables:

Revenue Generation outside conventional locations
Advertising sites are not limited to conventionally placed screens. Any business can power up a screen and earn passive income by running advertisements in their hotel, shop or restaurant.

Real Time
Campaigns can be changed in real time to react to current events as they unfold such as weather variations, public events, or changes in traffic flow.

Hyperlocal
Campaigns can address local issues where people live and work and encourage consumers to use their purchasing power at local small businesses.

Time specific
Campaigns can be funded to run across an extended period or at peak periods such as rush hour.

With the easy to use HYGH platform anyone can create a real-time campaign or generate passive income as a display provider. We’re democratizing advertising and disrupting how advertising is done.