The internet has made communication borderless and extremely accessible. While people’s attention quota remains limited, the internet has made it possible for a lot more people and companies to compete for people’s attention. As a result, our attention has become a valuable commodity. The problem is that the internet is a medium of information. Blockchain technology, though, can elevate the current state of the internet and transform it into the internet of value.

One of the most common things that people utilize the internet for is consumption of content. Within the content market, there’s a stiff competition for people’s attention. While large content companies are able to hire skilled marketing teams who optimize marketing results, small companies and independent professionals who compete in the content industry do not have the necessary skills to optimize marketing campaigns for positive ROIs or to hire a team of marketers. As a result, the big guys are able to dominate the content market and most independent content creators eventually have to give in and join one of the centralized content platforms for a shot at getting an audience.

MEDIA Protocol is a new blockchain project that offers a solution to this as it decentralizes the content industry and allows content creators to directly draw content consumers through self-sponsored incentives. As a result, anyone can offer MEDIA tokens as an incentive to consume his or her content.

A Game Changer

Presently, Google and social media channels’ algorithms decide who sees what, but that is about to change. Due to this monopoly of control over what people see or read, these platforms are able to dominate the content market even though they themselves do not participate in any content creation.

With MEDIA Protocol, content creators won’t have to advertise on Google or social media channels to reach their audience; instead they will be able to offer tokens to attract consumers to their content. The result of this is that a direct value of people’s attention is calculated. As MEDIA Protocol will penetrate the market, eventually a market equilibrium will be created as per which there will likely be an established cost for an individual’s attention. Any small company or independent professional—even hobbyist content creators—will know exactly how much they’d need to pay to garner a specific amount of audience attention.

Anyone could temporarily offer slightly above the market rate for consuming a content piece to immediately draw in an audience. This would allow anyone to reach a massive audience, while clearly understanding the cost of doing so, and if his or her content is good, then the audience will be retained without having to make future marketing expenses.

MEDIA Protocol changes the lives of content creators.

Essential MEDIA Protocol ICO Links

🌐 Website: https://www.mediaprotocol.org/
💡 Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=3396313
💻 Telegram: https://t.me/Media_Protocol_Community

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