Thanks for the response mate... it's good to know some people read the whole article!

In terms of Ether per token, I am not sure but this doesn't really matter anyway because you can't tell whether a Crypto is cheap or not based on token price; it's all about the starting market cap hence I went through that instead!

The potential is definitely there for the project, now we just have to see a greater number of samples from their test to see if it is profitable in the long-term ;)