After kubiiki pride's 13 year old daughter disappeared it took 270 days for her mother to find her. When she did, it was as an escort available to be rented out on an online classified web site. Her daughter had been drugged and beaten into compliance by a sex trafficker.
To find her, Pride had to trawl through hundreds of advertisements on Backpage.com, a site that in 2012, the last date for which stats are available, was hosting more than 70 per cent of the US market for online sex ads. When it comes to identifying signs of human trafficking in online sex adverts, the task for police is often no easier. Thousands of sex-related classifieds are posted every week. Some are legal posts. Other people, like Pride’s daughter, are forced to do it. Working out which ads involve foul play is a laborious task.