James Rodriguez has launched his coin. Just days before the World Cup’s kick-off, the crocked Colombian midfielder announced the creation of JR10, his personal cryptocurrency, which proud holders can parlay into “football-related souvenirs, fan club meetings and other perks related to the athlete”. According to SelfSell, a Chinese company that took care of the technicalities, the advance online auction of a small batch of crypto-tokens raked in $500,000 — in 7hors.
