When Block Chain meets an AD
Is block chain technology related to virtual currency boom or very hard? There was an image of difficult technology. But what technology like that chain actually brings us is a very fundamental shift in values, paradigm.
Although I was also fascinated by the block chain while looking at overseas block chain projects being applied to ads, block chain is a new paradigm that can escape from the technology that supports the reliability of virtual currency and is emerging throughout the Internet.
In the existing internet business model, if Internet companies such as news, blogs, and social media earn money from user data and advertising in exchange for free service, the service in the block chain belongs to all of us. In addition, large, transparent, encrypted books record impressions to capture the froid and utilize the direct market in advertising markets where many brokers may exist.
In the days of online advertising, the Korean market was heavily dependent on search and banner ads provided by a portal called Naver, while global giant Google put a small share of the ad as an add-on. However, what I feel while doing mobile ads is that the market itself and the frords are becoming global amid the growing presence of two global companies such as Google and Facebook.
Mobile ad market has developed into premium network, DSP, SSP, etc., but is not aware of the barriers of online advertisement market, and there are many brokers
So, how can block chains solve the problems that Internet media and Internet advertising are based on? Over the next few weeks, Perbley will be working with you to publish a preview of " When the Block Chain Meets an Advertisement, " so watch for those interested.
