In my opinion, the indaHash ICO is going to be huge.
(I am not a financial advisor. This is not financial advice. Please DO YOUR OWN RESEARCH!)
In a world of social media where anybody with a smartphone and a social media account can become an 'influencer' the world needs a way to connect big brands with everyday influencers and their audiences. Enter indaHash; the app 'which connects over 300,000 influencers from 70 markets with global brands'.
I've only been in crypto for a few months now but I've spent hours upon hours studying the market, learning everything I can about cryptocurrencies, the blockchain, trading and ICO's. I see big opportunities in this space right now; especially investing in good quality ICO's which can see MASSIVE profits in a relatively short space of time. You only need to look at the success of ICO's like Ethereum (+152,000% in a little over 3 years) or IOTA (+254,000 in 2 years) to see the potential. This is why I'm concentrating a lot of my capital on ICO's.
So, what makes a good ICO? I keep it simple (in order of priority):
Prototype: The company must have a working prototype at the very least. I don't believe in investing in 'smoke and mirrors' off a whitepaper only. How do I know the team have the drive to succeed if they can't even get up an MVP of some description? I want them to have some skin the the game; prove their worth before I'm going to give them my Ether. If not, I'll move onto the next.
Team: The best idea in the world means nothing if the team can't deliver. I look for players with a proven track record; people with runs on the board who know what it takes to succeed. These people need to have real world experience in a successful startup or working for a large organisation with high standards for me to proceed.
Concept: Is the concept going to work? Do they need the blockchain to see their vision? A shit idea is a shit idea. As the saying goes; you can't polish a turd.
Token metrics: I see a lot of ICO's looking to raise ridiculous amounts of capital when they only need a fraction of what they're asking. Sure, more ETH / BTC is better but low cap ICO's have a LOT more potential and it also keeps the pressure on the team to hustle and make things happen.
So why am I so bullish on indaHash?
First and foremost; they have a working product. The platform already has over 300,000 users internationally (70 countries) AND has run marketing campaigns for some of the biggest brands in the world. It is a true 3 sided marketplace connecting influencers and their audience with international companies. Users are incentivised to promote products and companies can leverage the power of social media for the fraction of a SuperBowl commercial.
Secondly, the team is SOLID. They have over 115 people on the team and are clearly an established company.
The CEO, Barbara SOŁTYSIŃSKA has built (and exited) a successful company in this space before; LifeTube ('the largest Polish multi-channel YouTube network').
The CPO, Wlas CHOROWIEC founded Nexclick (a platform for publishers and advertisers targeting content to users based on their profile) and joined LifeTube as a shareholder before selling this company.
Dmitry KHOVRATOVICH is the indaHash blockchain advisor with some impressive credentials in cryptocurrency and security. Bok KHOO is another of their blockchain advisors, is an Ethereum developer with 28 years of experience in quantitative software development. He has worked with large corporate, financial and government organisations throughout the world.
The list of team members and their impressive experience goes on and I am extremely confident that together they have the necessary skills and experience in this domain to execute their vision.
Social media has BLOWN UP in the last ten years. I can't think of many people who don't have a Facebook, Instagram or Twitter account. In this age of social media, any person with a smart phone can become an 'influencer' on social media gathering a huge following by documenting their day to day lives. The biggest influencers earn good money endorsing products through social media and this is where indaHash come in. They connect influencers with big brands and reward them for endorsing products to their audience. I love the business model; three sided (influencer, audience and brand) which rewards both influencer and brand.
I downloaded the indaHash application as part of my research. To say it was easy to set up is an understatement; you merely download the app, create and account (including your instagram username) and connect your indaHash and Instagram accounts by adding a specifically allocated hashtag to your last Insta post. Simple as that. From there, you can browse campaigns to see one that fits. If you find a campaign you like, you put up a post with hashtags specified by the brand then depending on your reach are suitably rewarded with indaHash coins which they can redeem for products and services from brands.
The platform already has 300,000 active influencers and over 70 brands using it so I suppose the question is: why does indaHash need the blockchain? Well, the blockchain provides a frictionless and almost instant payment service to influencers who may otherwise wait weeks for their rewards. It also allows influencers to exchange indaHash tokens for personalised influencer tokens they can distribute to their audience. These can then be redeemed for anything the influencer can imagine. Essentially indaHash plans to gamify social media.
I admit I'm no guru on token metrics but I know I DON'T like ICO's looking to raise massive amounts of funds needlessly. They reached their softcap of 40,000,000 IDH in the pre-sale (at 4,480 IDH / ETH) and are about to enter (29th November 3 p.m. UTC) their ICO stage where rewards will be offered from 20% (week 1), 10% (week 2) and 0% (week 3). This ICO will finish on 20th December 2017 and the indaHash team are planning release on exchanges in January 2018.
There are a few things I like about the token metrics:
- The cap is not unreasonable.
- No tokens are being distributed to the indaHash team but rather they are offering a buyback scheme to prevent a 'dump' when the token first hits exchanges.
- 20% of tokens are being used for engaging influencers, growing app loyalty and gamification features.
- No new tokens will ever be created.
- Brands are rewarded for holding a certain number of indaHash cash ensuring that demand is kept high.
Overall, there's not much I don't like about this ICO and I think it has massive potential. indaHash is the future of influencer marketing. I'll definitely be investing.
If you'd like to participate in the ICO also, here is the link:
https://r.indahash.com/participate/6526.html
If you need help with the process of participating, please feel free to drop a comment below and I'll respond to whatever questions you have.
You can also follow me on Instagram: https://www.instagram.com/kratostribe/