People don't like commercials and marketing in general, because in most cases they are just boring spam. We often think about them like something that's interrupting us from watching our favorite movie or TV series in one piece. It is hard to understand why are companies spending millions of USD on some inefficient and unoriginal marketing campaigns that do not benefit their customers and supporters in any way. But they do it and spend billions of USD every year on that kind of marketing campaigns. They do it because competition also does it and they have funds they need to spend on marketing for that quarter.
We could say that almost nothing has changed for a long time in the way big companies do their marketing. Of course, they are using new media to reach for customers of a new generation and inform them about their new products, but the way they do it is staying the same. It is strange that in 2018 we are still getting printed catalogs, stamps, coupons and similar marketing tools from the 19th century, and that companies by now did don find a more efficient way to present their new product to the public and reward their committed costumers with something valuable for them.
It looks like the time has come for old marketing to be left for history books and for a new one to come into his place. Momentum Marketing & Loyalty platform is making a big step in that direction.
Momentum is worlds first decentralized marketing automation platform developed to connect companies directly with their customers and supporters. This blockchain based platform is powered by Momentum Token that will be offered to the public on ICO starting in two weeks. Momentum Tokens will serve for multiple functions:
- Rewards for loyalty: Companies will use Momentum tokens as a reward for their customer's purchases and support but also if they decide to provide feedback by making their data available to companies. This part of Momentum project will have special value, and we can expect to become very profitable when we have in mind value of data brokerage business.
- Gateway Token: Momentum platform will enable its users to swap different company branded tokens into Momentum Tokens that will be listed on cryptocurrency exchanges. This way customers will be able to sell Momentum Tokens and directly profit from all marketing rewards they get from all companies listed on Momentum platform. Just imagine all those coupons you are receiving daily from different shops and stores, and usually throwing into junk after some time, to be worth real money.
Payment for platform services: To use Momentum platform companies will need to buy Momentum tokens on the market. This is directly connecting success and popularity of the platform with value and price of the token.
Cryptocurrency: Soon after the end of ICO Momentum Token will be listed on cryptocurrency exchanges and available for trading, and also used for holding value and direct peer-to-peer transfers.
It is important to underline that Momentum team has already working loyalty platform that is used by many companies, some of them are really big business names like Burger King, Pirelli, Volkswagen, and others. With the use of blockchain technology whole process will be even more transparent, easier to use and more reliable for all sides included.
It is clear that things are going to change for the marketing industry and that new leaders will appear and become dominant in this area of business in next few years. In my opinion, MobileBridge with their Momentum project has everything to become one of them. The experienced and big team, technology, prime mover position and already working system providing service to some of the Fortune 500 companies. To get more information about Momentum project start your due diligence on their informative WEBSITE and then read MOMENTUM WHITEPAPER. For all additional questions, you can contact them directly on TELEGRAM.