Before you jump on ICOs investments train I think you should know couple of things to get you a good jumping board. There are a few questions that are always going through my mind before I invest in something. We will go through them today and I will explain to you why are they so important.
What is its purpose?
I always look for what is the projects purpose. Does it solve any problem? What solutions do they offer? How are they better than competition? Is there anything similar to this already on the market? How is it different? All this questions come to my mind when I am looking for potential investment on particular ICO. I always search for a problem solver! Systems that recognize the problem and offer an easy solution. Those are always the winners. You would be amazed how simplicity is sometimes the best solution out there.
What can it be used?
When I recognize the solution they are providing, I will always try to find a new ways how this can be used and how it can be scaled. Sometimes the solution is bonded to just that one problem, but sometimes it can be scaled on a much higher level. Maybe the true potential usage of it is yet to be detemined. If the project is scalable, I definitely consider it a big plus.
I look at their team
All businesses must have a good team. Things like experiences and knowledge don't just come along, you have to earn them. Thats why I like projects that have a really good team. From top to bottom, I look at the CEO, the Director, Advisors, Blockchain Analysists, Leaders, Marketing Managers... All those things make a major difference between success and/or failure when it comes to running a company, especially decentralized community.
Then I look at the marketcap
It is not a bad thing to invest in ICOs that have a high marketcap, but I ussually don't. I look for those with small marketcap, max. $40M. Why, because it is a lot easier to scale. If the marketcap is high then the marketplace has to be huge in order for it to grow. On the other hand, if the marketcap is low, then even just a small grow in the company makes big difference in token value. You follow me? Good.
I also like to look at the alternatives
Is there anything like that already and how they solved the issue. Maybe there is, but not as good as that. In that case, we have to dig deeper in order to invest in the particular project. If there are competitors that does not mean you shouldn't invest in such thing. Usually, competition is a good sign, because where there is market, there are profits. As long as the system of the ICO is offering a better solution and something extra, you should be good.
One more thing before we finish!
Don't rush in to the ICO investments. It is always better to check all the options you have and see whats behind them. Take your time and don't jump into the unknown. Make a good investigation before you make such a decision because the decisions you make, can make a big change in your life.
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