If you do a little research you will find that although Ethereum is the most popular platform for ICOs right now, there a couple of others that make an ICO even easier than ETH.
These platforms are in order to my preference for ease of use:
1. Waves
Brief Description:
WAVES platform is an easy to use and aesthetically pleasing experience that makes you feel much less technical than your typical blockchain wallet and platform experience. They have an easy to use online exchange and the option to lease your coins and earn some small rewards just for holding. (It is called leasing proof of stake.) Definitely worth trying out - They have wallet option for many different OS's but my favorites are iOS and the Chrome extension which will sync with each other.
Check out these two sites for a little more information:
https://wavesplatform.com/
http://wavescommunity.com/
Recent ICOS:
Primalbase
Starta
Mobilego
2. Bitshares
Brief Description:
Bitshares is a tested platform that has updated to "2.0". They have the exceptionally easy to use method of your account name / address being hashed into a text. (you may recognize this tech from STEEMIT as they are bitshares based i beleive!) What this means of the average joe is i dont have to type in or remember a long 10 - 20 alphanumeric sequence as my account. If i want to relay my address to someone, i just tell them, "Hey! send the money to liberty-hound" Another example: if using shapeshift to get your Bitshares (BTS), the receiving address would be liberty-hound. THATS ALL YOU HAVE TO TYPE IN! very cool experience but im sure most people on STEEMIT have recognized the value that comes with the ease of use and explanation of the technology.
Recenet ICOs:
Crypvisor
All in all, both of the platforms are setup to give ETH a run for its money in the ICO market.