Many companies have leveraged themselves in the advance of commercial communication and it is from this moment that a company of Swiss origin decides to innovate with a project called UBEX which combines neural networks with secured blockchain and a range of benefits for digital advertising.
The digital advertising medium has been growing for the last 4 years to the point of overtaking the television medium by 2017. But in spite of the great advance of digital advertising, it has encountered certain problems, which I will describe to you as follows:
- Poor efficiency in selecting a target audience.
- The relationship between the partners lacks transparency.
- Large amounts of fraud.
- Advertisers must pay more for each customer involved.
- Advertisers are dissatisfied with the quality of their advertising.
The new platformUBEX proposes solutions to these problems by combining the benefits of programmatic neural network technologies and intelligent contracts into a single system. Thanks to this approach, UBEX enables a transition between the traditional pay-per-click scheme and the pay-per-click scheme for specific shares, which is the fairest and most interesting model for all market participants.
UBEX is a global and decentralized programmatic advertising exchange based on neural networks and intelligent contracts. UBEX aims to create a global advertising ecosystem with a high level of bilateral trust and efficiency.
Benefits of Ubex
It is possible for advertisers to automatically obtain advertising spaces in the ubex system. The payment is made through the specific actions executed by the users. Advertising is achieved in real time by using programmatic technology based on neural networks with the application of intelligent contracts.
Contrast the advantages of Ubex with other ad exchange platforms
1. Purchasing efficiency is enhanced by the use of neural networks.
At the heart of ubex's advertising shopping algorithms are the neural networks, which process the information corresponding to each visitor on the member network's website. The neural network platform verifies the interest of users, evaluates the actions required for all offers and chooses the most appropriate ad. Thanks to this, visitors will only see those ads that meet their requirements to perform the specific action. That's why Ubex amplifies the advertising division and economic efficiency for advertisers.
2. Intelligent contracts based on Blockchain reduce the risks to participants.
Ubex was determined to solve the security problems in the purchase of Digital Advertising. Intelligent contracts, in addition to reducing risks for all parties, allow for a transparent and fair relationship between advertisers and publishers (owners of advertising space on sites). By implementing this vision, Ubex creates a fair and interesting model for advertisers by moving from the traditional pay-per-click approach to the pay-per-click model for specific actions.
The prototype of the application is ready which will allow the management of advertising campaigns with detailed reports including graphics and transparent control of transactions through blockchain if you want to visit the DemoAPP can visit the following link https://app.ubex.com/dashboard
The Token
The main cryptocurrencies do not allow the crediting of funds from third party accounts, even if you have their permission. The Token facilitates the allocation of quotas in a given direction in order to use the funds available in the account. Allocation is only possible under the conditions set by the account holder, otherwise funds cannot be credited.
The Ubex system will support the entry and exit of Tokens for a wide range of cryptographic and beneficiary currencies. The changes will be established as required by the market and will be based on data from UBEX Token operations.
Road map
| Description | |
|---|---|
| August 2018 | Launch of the Alpha desktop and mobile versions of the application for the Editor |
| October 2018 | Development of the system's neural core prototype and initial training of the neural networks |
| November 2018 | Introduction of intelligent contracts capable of storing adjacent neuronal network coefficients in the block chain |
| December 2018 | Introduction of an API prototype for training data sharing for rewards (data mining) |
| January 2019 | Launch of Beta versions of Advertiser and Publisher applications |
| March 2019 | Launch of the initial versions of the operational applications and intelligent contracts |
The Ubex team** is made up of high level professionals with extensive experience in
marketing, neural networks and blockchain. In other words, they know exactly what the benefits of these technologies are. The ecosystem that these professionals have developed will allow us to take the process of buying advertising to another level.
Artem Chestnov - CEO and Co-Founder
Daniel Biesuz - Legal Director and Co-Founder
So far one of the best projects I have reviewed with the best partners and the best ICO ratings that give it credibility and global support.
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Author
By Bitcointalk user: lolycoin
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