After successfully completing the pre-ordering of your token, the Native Video Box (NVB) is now moving to the main stage of its ICO. NVB is a platform that selects and automatically places relevant video content from its own database of licensed clips. The widget proposed by the service is perfectly embedded in the site and perceived by the user as native content. The creators of the service are convinced that the technologies and tools offered from the platform will radically change the way the video advertising industry operates. One of the key operational aspects of the NVB service is the elimination of a number of intermediary supply chain accounting at present, according to project data, for approximately 70% of advertising budgets. The decentralized platform will allow this approach to be implemented. The global project is based on a service that has successfully developed its technologies in the local market for more than two years.
Since the beginning of its ICO, NVB has sponsored and participated in several conferences, including high profile events such as Blockshow Asia and B Conference in Abu Dhabi and the Big Roadshow in Moscow and Europe. Based on the results of the withdrawals of funds, negotiations are almost complete; In particular, they have managed to interest the major international institutional players. The product has already attracted the attention of potential business partners in the advertising ecosystem, such as BetweenX, Dynovid and Vispot, and some industrial startups (Adhive), as well as video content aggregators and video bloggers. In 2018, NVB expects to sign several contracts that will significantly increase the project.
The token pre-sale ended on December 31, 2017. For now, they can still be purchased at a nominal discount of $ 1. Beginning January 15, 2018, the discount will be reduced by two-week intervals : 20% of the nominal value - until January 31, 2018 and 10% of the nominal value - until February 14, 2018. Then the tokens will begin to be sold in the total price.
The strategy of scale and hence the strategy for growth of turnover up to 2020 are detailed in the project roadmap, included in its White Paper. According to Alexander Shishov, founder and CEO of NVB, the project aims to "achieve first-year revenue of $ 88 million and pay up to $ 66 million for site owners and site owners." However, Shishov is linking key expectations to global expansion: "We are targeting first and most important markets with high levels of video production and consumption: China, Japan and USA. Competition in these regions is traditionally high, but the user has matured to consume individual solutions of high technology. This will allow the product to start quickly and secure a niche. Our goal is at least double the turnover in two years."
Authorship ICO is already open for investors
NVB tokens are designed to target the cryptocurrency platform where all settlements are completed among stakeholders: advertisers, video content producers, and content hosts. To use the service, the advertiser buys tokens. It is estimated that 60% of the profits from these sales will be received by the site owners who publish the content, 15% by the content producers, while 25% will be used to serve the current platform. Of the 20 million planned for ICO, 80% will be sold publicly. The remainder will be distributed as follows: 8% is reserved for the developer team for one year, another 8% will be spent on the compensation program as part of the marketing campaign performance and 4% will be reserved for consultants.
The advisory board is one of the main assets of the project. The company managed to attract industry gurus with successful records. The list of advisors recently joined the project includes Julian Zegelman of the Velton Zegelman PC, legal expert in cryptography and business angel. Successful ICOs through their participation include GoldMint, ParagonCoin, BlackMoon Crypto and many others. Mike Raytsin, co-founder of ICObox, the largest provider of cash solutions for ICOs, and Alexei Morozov with 14 years of AdTech experience and high-level positions in key players in the market - Rambler, Begun and AdFox, also joined to the board as advisers.
Explaining his interest in the project, Mike Raytsin notes: "It is well known that projects in similar categories, particularly the advertising industry, have raised as much as $ 35 million, causing a drop in buyers' demand. The success of the initial offering often consists of simple things: a popular and innovative idea, a high-quality product, a strong team, an understandable and useful token, as well as an honest, transparent and detailed White Paper that clearly specifies all functions of Token and all possible risks. In my opinion, NVB has all these qualities and can expect the public ICO to succeed."
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