How ClearCoin fits into intersecting opportunities
As technology and advertising evolve, a unique alignment in opportunity has arisen between the two spaces. Blockchain technologies and applications based on those technologies have formed a $550B + market that has very promising trends for future growth. The evolution of advertising has led to an increased need for digital content, as seen by social media usage among younger age groups. The combination of these two factors has led to ClearCoin, a new ICO that uses blockchain technology to revolutionize the world of marketing/advertising. Here’s how the opportunities in both the technology and advertising space will pave the way for ClearCoin success.
Blockchain technology
The development and adoption of blockchain technologies has given organizations the ability to work smarter and more efficiently leverage resources. From the implementation of Bitcoin that made it possible for two people to exchange digital currency without any middlemen to over 1000 cryptocurrencies and tokens on the market today, the versatility of this technology is bursting with potential.
Pioneers have expanded this technology by offering different unique propositions such as smart contracts, privacy coins, and decentralized tokens that are being used for anything from online storage to social media platforms like steemit. One solid indicator for success in blockchain technology has to do with a fairly simple question. Is a middleman (or multiple) required to perform a task now that could be removed using blockchain technology? If you think about the most successful crypto enterprises, they’ve all essentially been able to remove some sort of organization or individual from the equation to make the market more efficient. If you look into the marketing/advertising space it’s very easy to see the opportunity both in market size and in number of middlemen that get a cut of the action.
Digital Advertising
In addition to the technology/platform evolution that would already present an opportunity for ClearCoin, you can also see a shift in the advertising industry among younger generations more towards digital content. This new generation of adults is ditching cable TV for Netflix, listening to streaming services such as Spotify instead of listening to radio, and is even more likely to work from home and forgo the regular commute reducing exposure to billboards and guerilla advertising. According to Pew Research Center, more than 80% of U.S adults between ages 18-49 have a social media presence.
This article from Forbes reports that “A whopping 84 percent of millennials don’t trust traditional advertising.” A study by Nielsen (Page 17 in linked .pdf) shows even those who are partaking in traditional media are beginning to concurrently use a tablet or smartphone to expose themselves to digital content during their TV time. Don’t expect these trends to go away either, although there is significant penetration within older demographics, there will still be more growth as current generations age and newer generations begin ingesting digital content.
How ClearCoin can change the world
This intersection between new technological capabilities and marketing needs has created a great opportunity. ClearCoin is poised to take full advantage of this opportunity and create a more productive relationship between businesses, advertisers, and consumers. Consumers will find themselves seeing more targeted and relevant content from advertisers. In return, advertisers will be able to cut costs by targeting more specific groups and cutting out middlemen. The entire marketing ecosystem will become more efficient on all fronts. Keep an eye out for ClearCoin to make a large impact in 2018 and going forward!
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