How desired goods are produced?
We as a part of this society always think about how the companies come up with goods we desire or how they are able to produce goods which we actually imagine to have. Though they are doing a fantastic job by fulfilling our needs, they are also putting our personal data at stake. Companies want to know what customers need and for that, they need to know the customer and his tastes and preferences. Companies need the personal data of customers to design innovative products and services so that they can fuel their desire. In most cases, customers are unaware of these practices and they cant protect their data. The system is currently uncontrollable, violates privacy and can be stated as unlawful. As a result companies manage to pile up quality data to meet their market research requirements. The question here is how are they able to get this data.
Data Brokers
Data Brokerage came into existence as the demand for consumer data increased over the time. Data brokers are simply stealing our personal data, piling it up and then selling it to the companies as a commodity. The personal data may include even our residential address, phone number, email id, age, marital status, online activity etc. Globally, Data Brokerage is an approximately $200 billion industry. Data Brokerage is still at a nascent stage in the world and can be stopped by reducing the interference of the third party systems. Technological developments which include internet, reducing costs of data storage has made it easier for Data Brokers to collect personal data of the people. They then analyze, store and transfer the data to various companies. Companies are willing to use it with the increased competition in order to keep their products best rated among many.
Opiria - PData Token
Most of us are unaware of how our personal data is transferred to various companies of the world thus violating the privacy and making the system opaque. The blockchain based opiria platform values our personal data and believes in creating a global decentralized marketplace where the companies will be able to buy consumer data directly from the consumers. Opiria has introduced PData Tokens which the companies can use to buy the personal data from consumers, The consumers in return will also get PData Tokens for selling their personal data or for participating in the surveys. This blockchain based platform thus makes a direct contact of consumers and companies possible with the use of Tokens. This will democratize the Data Brokerage system and the transfer of personal data will be secure, fair and in a transparent way.
The platform will ensure:
- Customers will be having full control over the transfer and usage of their personal data.
- Customers will be incentivized with PData tokens for sharing their PData.
- Customers can be selective and specific about the personal data.
- No Third Party Intervention will be needed.
The Business is assumed to expand up to 50 Countries of the world with a consumer pool of 250MM Individuals which will provide personal data to the platform. The growth rate is expected to be over 300% in 2023. The public crowdsale is due to end 14th July. Be the one to support Opiria so that we can lead to a much-needed transformation and save our personal data.
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