Clif High is a software engineer a little bit alternative, self sustainable guy.
I did not find him in mainstream media, mainly on Youtube. He is running a website halfpasthuman.com where he is making reports from the analysis of his Web bot data sets. In his interviews, he is looking like a very down to earth guy.
He works on so called predictive linguistics. My understanding is he crawls the web, gets big sets of raw data which are then going through his analytical algorithm tools and looking for emotional patterns in words.
What is interesting is that he made astonishingly right prediction about a Bitcoin price movement based on his linguistic analysis. Go and check him out.
Here is a video from January this year.