Sitting on money or give it back to outside shareholders sort of feels like it won't be as effective as if you would share the money back instantly to the users that helps the platform grow and actually increase the quality of the service. If Facebook instead of sitting on billions with scarcity mentality if they would just share that with it's best content creators they would create more abundance and happiness. Money is best invested the fastest when you share it with other people that will now work even harder and faster at producing new value.

The old system is mainly breaking apart since these new are so much faster and more effective. Clearly more speed in value transfers is exactly what people want. We get real time feedback and can track how we are doing so much faster. No need to wait several months or years to see how our investments are doing. It's right there in front of our faces instead.

This non sharing of value that we see on the other platforms makes people starting to turn more selfish and it becomes more how you can trick others or how to bait them into doing a certain action. Which eventually destroys the integrity of a platform and it starts to rot and break apart from the inside. Eventually there is just an empty shell left. And people have no real incentive for creating real value. Everything becomes half baked.