Potentiam ICO/Airdrop - Decentralized Music Platform get 200 free T...

Revolutionizing the Music Industry one Block at a Time

The Problem

The current structure of the music industry concentrates power in the hands of relatively few middlemen, i.e. record labels and their subsidiaries. Labels invest around $4.5 billion annually into marketing and A&R, and in turn are still gateways between creatives and potential commercial success. But not only do they determine which creatives are promoted to a wider audience, those fortunate enough to achieve commercial success will be lucky to see 10% of the revenue generated from the proceeds of their creations. In short the problem is the structure of the industry itself. Its outdated institutions not only restrict growth, but also consume a majority of the wealth the industry generates.

The Solution

The Potentiam Platform

An all encompassing platform that allows creatives control their own destiny. At the core, a social network where composers and performers can create their own accounts to advertise themselves, seek out other artists for collaboration or to form groups/bands. A digital production studio where all the necessary tools a composer, performer or producer would need to write compositions and record/edit audio as well as create master recordings. A catalog management suite where artists can manage their content, including associated copyrights, that has been created within or outside of Potentiam Core.

Associated with Potentiam Core will be four main distribution modules. Digital sales, physical sales, Sync Licensing and P.R.O./broadcast royalties. There will also be a live performance module which connects performers with promoters.

Parallel to Potentiam Core is Potentiam Classic. Potentiam Classic is the blockchain answer to $4.5 billion annual investment made by the major record labels into Marketing and A&R. By creating the “Steemit for Music Culture”, Potentiam Classic plans on creating the most trusted source for information in the Music Industry. It will operate in conjunction with a crowdfunder to raise money for new artists for things such as in home sound studios or travel.