Data collection
There has been consumer uproar in the recent past as light was shed on some of the industry practices on online data collection. Online users may not be as free as they used to be in the past. Most are blocking cookies and anything that could potentially collect their online history because of the fear that they have. Personal data is something that people take seriously; no one would want their information with any random person.
The companies that use these back-door methods to collect data online do so in a bid to collect user data and sell it to companies that are in need of this data.
The disadvantage of this method of data collection is the fact that some data collected may not be as accurate as companies think and this can be proved by the vast number of failed products that have been filling up the market. Companies end up designing products from the data they get without ascertaining whether that data truly represents the needs of the market. This may lead to massive losses especially where the market was not tested.
Why companies need consumer data
Consumer data is what informs companies on the moves they should make concerning their products and services. Product design is based on consumer feedback as they are the one who are going to use these products. Certain product improvements may also need to be made and these depend mostly on consumer feedback. This therefore justifies their consumer data needs but the way they obtain this data is what is probably unethical.
The solution
With the advent of Blockchain technology, there are services that are becoming much more transparent. Blockchain is a system that is built securely, promoting transparency while still maintaining privacy. It is being exploited by a number of companies to deliver the services needed by their clients. Opiria is also joining these companies in exploiting blockchain technology.
Opiria is an already established company that provides consumer data for some of the fortune 500 companies and more. It has been in the consumer data space for quite sometime and its experience and innovation has allowed its research team to propose the adoption of blockchain technology.
With blockchain technology, Opiria will be able to collect more accurate data for their current clients and future ones to.
Incentivized methods are being used by Opiria to encourage consumers to join their platform and also to provide more data about themselves. Upon joining the platform, new members are given a PDATA token bonus. The PDATA token is the utility token that will make all services in the platform accessible. Users will also receive compensation in terms of PDATA whenever they submit their personal data.
Users will have control over their personal data as they will decide on which company they can give their data to. The transaction made will not involve any third party thus ensuring more security for personal data. Data will be collected over devices such as mobile phones through web surveys, emotion detection and eye track among other ways. This data will also be collected at the approval of the user. Through incentives and collecting data directly from people, Opiria hopes that the data they collect will represent the true nature of the market.
Token Sale
Opiria will be using TGE to try and fundraise for their blockchain project. Their TGE is currently ongoing. Their public sale will go on till the 14th of July 2018. Their PDATA tokens are the products on sale. Buying these tokens will not only support Opiria financially but will also give the buyer access to the Opiria services once the platform is fully operational.
All the funds that will be raised through the planned TGEs will be used for the purposes of developing the Opiria platform.
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