Taking a similar stance as coinbase, you are no longer allowed to send funds from Binance directly to an ICO program or Token Sale, you must use your personal wallet. Here is the direct quote:
Statement on ICO or Token Sale Contribution from your Binance Account
"Fellow Binancians,
We would like to remind all of you to not contribute to ICO or Token Sale addresses directly from your Binance account. Please first withdraw your coins/tokens to a personal wallet address and contribute from there. Binance will not be able to recover the funds/tokens related to your contribution.
Thanks for your support!
Binance Team
2018/01/09"
** Are you a new user needing access to Binance after they limited new user registrations? Use my referral link for direct access to the registration page, otherwise wait for daily registrations to open:**
Open Registration to Binance