In talking with Sellers, Verify.as learned that they care about making more money per transaction and getting more customers. In other words, Sellers wants to make more money.
Verify.as correctly pointed out that just simply accepting crypto as a payment method doesn't make Sellers more money. If you think more people will participate in cryptocurrencies, then you shouldn't spend it because the value of cryptocurrencies will rise with the number of network participants. This means that few people will go to a Seller's website for the opportunity to spend crypto.
Instead, Verify.as has found more ways to make money for Sellers. Seller revenue = average potential transaction * conversion rate. Verify increases average potential transaction by eliminating the transaction fees charged by most big platforms (10-20%). However, Sellers can do this today. In fact, most of them have their own website. So what is different? The answer is conversion ... customer conversion is usually lower on their own website than on the big platform because customers don't trust the Seller to deliver as promised when purchasing from the Seller's website. Sellers should be able to earn more with Verify.as because Verify.as solves that trust issue by providing 100% purchase protection and a source of trusted ratings.
In summary, Sellers would be foolish not to use their protocol if Verify.as can improve conversion on Seller's independent websites. While you can argue that escrow services and current approaches to ratings also increase trust, escrow services hurt Seller's cash flow and therefore ability to earn more money and customers have no way of knowing that the Seller didn't alter reviews on the Seller's own website. Verify.as can solve this trust problem with crypto and at <$10M market cap and huge market, I see this as a pretty good risk-reward opportunity!
Verify.as website: https://verify.as/
Whitepaper: https://verify.as/files/whitepaper.pdf
Master Plan: https://medium.com/verifyas/the-verify-master-plan-part-1-839083d1447b