Founded by professionals with a background in cryptocurrency and finance, the Asseta will establish a digital bank and all the attention will be targeted to provide low cost, modern, easy to use and borderless financial services, for instance, payments, lending, insurance, currency (incl. most popular cryptocurrencies) exchanges and investments.
Asseta will apply for banking licences in the main jurisdictions. Also we are working on participation in payment networks, for instance, SEPA (European Union) and etc.
This company believe that the implementation of blockchain and smart contract technologies in the banking industry is the way this business might operate in the nearly future. This company plans to offer the complete range of financial products and services needed for everyday use.
The features listed in Asseta whitepaper include:
Payments. Decentralized currencies, e.g. digital money solutions and leveraging Blockchain technology provide compelling alternatives to traditional value transferring systems by streamlining intermediation processes. Driven by competitive pressure from these innovations, the future of value transfer will be more global, more transparent, faster and undoubtedly cheaper.
Deposits and lending. Alternative lending platforms leveraging peer-to-peer models are transforming credit evaluation and sourcing of capital, as well as, narrowing the spread between deposits and lending. Platforms such as Lending Club (www.lendingclub.com), Zopa (www.zopa.com) and Lenddo (www.lenddo.com) how new technology and smart methods are applied for developing lean and automated processes to offer loans to a broader base of customers and a new class of investment opportunity to savers. Eventually, this reduces the dependency on banks as financial intermediaries. In fact, at the same time, increased demand for flexible and alternative banking solutions paves the way for the rise of virtual banks (e.g., Fidor Bank) and the creation of customer-facing enhancements leveraging standardized application interfaces, for example provided by specialized providers such as Yodlee (www.yodlee.com).
Investment management. A number of disruptors, from automated wealth management services (e.g., Wealthfront) to social trading platforms, have emerged to provide low-cost, sophisticated alternatives to traditional wealth managers. These solutions cater to a broader customer base and empower customers to have more control over the management of their wealth. At the same time, new providers such as Eco Financial Technology (www.ecofinancialtechnology.com) simplify process outsourcing, leading to improved levels of efficiency and reducing the advantage of larger wealth managers in terms of economies of scale.
Capital raising. In light of the growing interest in startups and digital democratization, alternative funding platforms such as Seedrs (www.seedrs.com) and others have emerged, widening access to sources of capital and providing funding to a greater number of companies and projects, while investors can play a more autonomous role in providing capital for investment opportunities. New platforms enable companies to customize the benefits for the investors (e.g., Crowdcube).
The Asseta want to build the bridge between crypto and real (fiat financial) worlds. Nowadays people who holds their assets in the digital format (crypto-currencies) faces problems in the field of operation with such assets in the real world. These problems are caused by the lack of tools that could help spending non-fiat currencies in the real world every day. They are going to brake all the barriers and borders between fiat and non-fiat worlds.
With Asseta system, you will be able to transfer your funds globally, easily and for a reasonable price — no matter it’s fiat or crypto. It means that having an account at Asseta you will get the opportunity to operate with all your assets via one application. There will be no need to use external resources, such as exchangers.
Website:
http://ico.asseta.eu/index.html
Twitter: https://twitter.com/assetabank
Youtube: https://www.youtube.com/channel/UCr_FHKV9W8YRHisGVKqNTUA
Medium: https://medium.com/@asseta