Companies routinely roll out new loyalty programs with much fanfare but arouse little to no excitement from investors, at least until they can show some returns. Now one Hooters franchisee has shown how to change this: just use these magic words: bitcoin, crypto and blockchain.
Article: https://news.bitcoin.com/hooters-investor-joins-the-crypto-hype-eating-a-burger-is-now-a-way-to-mine/