While I agree that Tezos is going to be fabulously lucrative I don't see the relationship between location and success anymore. Perhaps in the early 2000's that was the case in LA (Silicone Valley) but with DAPPs becoming the businesses of the future location is something that really isn't tied to them anymore and the investors for these businesses are now everyone, everywhere. Thats why they are having a crowdsale, they need investment capital, and they aren't getting it from Switzerland.