Potentially profitable for a year, but I'm not giving a dollar to a company that makes such an announcement with 1 day of advanced notice so that they maximized fooling as many people as possible to buy under a lifetime term while Bitcoin's price is rising and mining output is wonderfully getting more productive.

It feels unethical to me and it severed a lot of trust in the community. A price raise is fine. Getting rid of lifetime contracts going forward is fine.

BACKSTABBING their current loyal customers by letting them buy/upgrade until 24 hours before a change, and deceiving them, while also not honoring their agreements for the long term for good-will is a horrible move. The ill-will this created will not fare well and will now risk future business and their ability to stay in business if sales plummet and legal action is taken for false advertisement.

I'm noting that the contract terms probably have a loophole that the contract is able to be terminated if they can't cover their daily costs, but I doubt that's the case here. They should prove it then otherwise...