Which coin will be the one to be adopted by big tech giants (Apple, Amazon, Alibaba, Google...) or will they create their own?

Companies like Google, Apple will likely to adopt a coin which has a strong technology behind it. Its in nature of Google to buy or adopt startups which have huge potential like youtube , Twitch etc. Because creating thier own crypto will not be as much beneficial as adopting one.
When it comes to Amazon, they will try to make their own cryptocurrency because crypto more like to be successful when they are used in transactions for paying bills in crypto for which Amazon is the perfect platform.

Fact:-

1. Amazon already owns the "amazonbitcoin.com" domain name, according to Coindesk.
2. Amazon has registered three new cryptocurrency-related domains, according to trade publication DomainNameWire.
   The domains are amazonethereum.com, amazoncryptocurrency.com, amazoncryptocurrencies.com.
   Please correct me if I am wrong. ( & I am wrong almost everytime ;-p)