My condolences on your capital misallocation.
BCash is Very Wrong Ver's attempt at social engineering and mimicry. He's gone so far to even mimic a character in "Silicon Valley".
Instead of "New Facebook" and "New Snapchat", its "New Bitcoin". Unlike other forks of Bitcoin's code, Very Wrong Ver has explicitly stated he wants to usurp Bitcoin itself.
He isn't competing on merit, he's using the same tactics a sleazy vendor of knock-off merchandise does -- copying an established name, and pushing it on people as the original.
This, quite simply, is fraud.
He's gone as far as to list Bitcoin prices in USD, then have a drop-down link on his .com site with BCash as the default. This is designed to dupe new users into thinking they're getting authentic Bitcoin -- but they aren't.
I'd stay away from a project that feels it needs to trick and cheat people to achieve traction.
For those that are interested in a thorough debunking of Very Wrong Ver's tactics, please read this excellent article -- https://hackernoon.com/thats-not-bitcoin-that-s-bcash-f730f0d0a837
RE: memo.cash: A kind of Twitter on the Bitcoin Cash Blockchain / Amazon wants to deanonymize Bitcoin Transactions with Data Marketplace / Parity: Is this a Bailout - or a Rescue?