What is BAT token
BAT is a token of exchange in a secure, anonymous, opt-in advertising
system based in the browser and the mobile app webview.
The BAT system provides:
Users: strong privacy and security when viewing advertisements, improved relevance
and performance, and a share of tokens.Publishers: improved revenue, better reporting, and less fraud.
Advertisers: less expensive customer attention, less fraud, and better attribution.
Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.
The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.
