Pryze, the automated sweepstakes protocol built on the Ethereum blockchain, plans to unveil its highly anticipated platform for companies to hold faster, cheaper, and more secure sweepstakes competitions.
Pryze’s automated system will enable users to execute all the various processes involved in launching and managing sweepstakes using a single platform.
Holding digital sweepstake competitions is an increasingly popular marketing strategy for companies, and has been shown to be highly effective in driving both conversions and brand awareness.
According to Jupiter Research, over 80% of all Internet users have participated in an online sweepstakes or contest in the past year, and an additional 50% enter them once a month.
However, companies encounter significant problems and challenges launching and managing their digital sweepstakes competitions using the tools available in the market today.
For one, most contest runners are forced to rely on a hodge-podge of various services, agencies, and platforms to get their sweepstakes off the ground.