First, I believe, is the JUICY part- Authorship's team has a ICO phase and they giveaway 75 coins just for registration on their site, providing mail and ETH wallet. Simple as that- at the end of ICO, all those registered will get 75 coins.
Now about project itself- Authorship is the platform that is going to connect publishers, authors and readers worldwide. With the aim of providing a platform to authors, readers, publishers and even translators where they cannot only interact, but can also offer and avail services, Authorship is going to redefine the book industry, make it more acceccisble for newcomer authors, and, what's most important, make industry more decentralized- so there won't be a large company, that controls what to publish or not on the basis of anticipated popularity or profit. Authors will be rewarded with ATS tokens in exchange to book sales, while readers are able to spend ATS tokens in order to purchase books.
Further details- in White Paper
