Hello Steemians!
This post is about Kin, new ICO announced by Kik. Main product of company is chat application for Android, iOS and even Blackberry system. Really interesting fact is this app already has more than 15 000 000 monthly users around the world and they all can be users of new cryptocurrency. It will be first ICO from mainstream company and it will probably begin in September.
The vision of Kin creators is to make cryptocurrency for everyday use. Initially, new coin will be implement as internal currency in Kik application. They plan to add economic value into communication systems. I think it's great way, because people use their smartphones all the time and mobile focused marketplaces are the future.
Cryptocurrency in this app is the great idea, because most of users are Millenials. These people are very involved in cryptocurrency market and they will see the value of Kin. It will be also a great boost for users engagement because they will get rewards with real value on the market. As a result, more companies will be interested in cooperation with Kik, for example, to advertise their products or services in the app.
It's really worth to read Whitepaper of Kin, because it shows that they are really prepared to start and they know how to implement the cryptocurrency to Kik app. For example, they show that people can monetize their popularity on VIP groups by entrance fee. Users also will get the opportunity to make money on selling premium content. Kin creators propose great additional value for daily activities of users.
I'm really curious about this project. Kin has great fundamentals and I will invest something on ICO for sure :) What do you think about it? I'm waiting for your comments :)