This is for people who are interesting in making their own coin or anyone who works for steemit if they come across it. There are various ways to bring value to a token but in this post I want to cover the idea of burning and how to utilize it to bring up the value of a coin (and continue to do so). If you are not familiar with the term, burning is locking up coins in an account that no one can ever access and thus getting them off of the market. And the less coin the higher the value should go for a coin.
In order to successfully accomplish this as a company you need to have reoccurring revenue and if it is revenue that is separate from the coin it is better. This can come from ads, subscriptions, sales. Whatever. When this money comes in you take a percentage of it and buy your coin back and burn it. For example if we ran ads on steem we could use half that money to fund new projects and half to get coins off the market. And if it is a constant stream of value you could continue to lower the total value of your coin.
Using this method with others can help to bring value to a coin as you grow your company.