Hey people of steem,
So there are a lot of coins out there. Some are pushing forward industries with ground-breaking tech and others not so much. Since icos are making a lot of money it has become a common practice to make a coin and sell it. But a lot of them are really not needed. Sure almost every company can probably use blockhain tech in their business to help with record keeping and transaction fees but that does not mean they could use a coin.
A coin needs to have utility. Take steem for example. It gives you voting power and is an asset for the site. This give the coin value as there is a reason to hold and buy it. The more utility you give a coin the more value it should have. And even something like proof of stake gives your coin value.
On the other hand if the coin is just there or is a replacement for money to buy a good (when you could just use a credit card) it does not add a lot of value. A coin that is more efficient than money is useful but a company who says you need to buy their coin just to buy their product isn't a great model.
So if you want to make a coin keep in mind value. The same if you are investing.
