MOZO - Controlling Foot Traffic

Mozo is a blockchain-based solution for venues and retailers to increase and control foot traffic at offline stores. Mozo Token is a digital currency for all transactions across all merchants in any specific mall or malls. Mozo token it is a currency converted from loyalty points when you shop. Due to the burgeoning trend of buying online, physical malls are losing its appeal on price competitiveness and convenience. To bring foot traffic back into the physical stores, Mozo token was borne to pivot the comeback of urban retail giants. By issuing Mozo Token rewards, customers are driven directly to venue operators and store owners, being encouraged to discover new locations, browse products, and make purchases. We are bringing foot traffic back into the physical stores.

Mozo is a leader in Indoor Positioning System (IPS) technology, having successful results with China’s leading Mall operator, Wanda Group, and 361°, one of China’s leading athletic apparel retailer. Strategic partnerships with industry leaders Wanda China, Suntec Singapore, and DCG Korea, puts Mozo on the forefront of the retail industry in Hong Kong, China, Singapore, and Korea. With already 38,000 venues committed to implementing Mozo, we project up to 300,000 venues will implement Mozo over the next three years. Our intention is to be the Number 1 blockchain token for the global retail market.

Mozo provides retailers and venue operators the ability to control and increase their foot traffic. By issuing Mozo Tokens as a reward for visiting, browsing (discovery), and purchasing, customers are incentivized to go where you direct them. Customers can accumulate Mozo Tokens and redeem them for deals, discounts, and promotions. Mozo Tokens are utility tokens operating on the Ethereum blockchain. This denotes value beyond Mozo’s reward application, permitting Mozo Tokens to be bought and traded on select coin exchanges. To learn more about Mozo and how it works, look here:

The exciting breakthroughs in the technology described above present huge opportunities and expand the size of the addressable markets for Project Mozo. Some of the key ones are as follows:

The worldwide loyalty market, estimated to be US$ 300 Billion, makes the opportunity presented by this technology even more interesting.

In Asia alone, McKinsey predicted that by 2020 there will be approximately 1.7 billion consumers using digital banking. Even more so than in Western countries, Asian consumers are highly motivated by promotions, discounts, vouchers, and the like. This will be opening up the possibility that Project Mozo will have a significant impact first on the Asia-Pacific retail market.

The addressable market related to annual foot traffic encompasses 2.6 trillion walk-in customers visiting 91 million physical stores globally, making average annual foot-traffic of 28,000 per store. A 30% distribution of the above figures for the Asia Pacific region means 800 billion annual foot traffic and 27 million physical stores directly addressable by Project Mozo. Already, 38,000 physical stores have committed to using Mozo technology, i.e. we have just achieved a fraction of this addressable market.

Being backed by the Ethereum blockchain network means Mozo Tokens hold value beyond its utility as a rewards program. Customers, store owners, and venue operators will all hold the right to send Mozo Tokens as a gift, share them with friends, or trade them through designated Coin Exchanges. All of this helps to create a sustainable and productive ecosystem, providing your venue with increased foot traffic.