Have you heard about KIND ADS? If you have not, I believe you need this. Our contemporary society is such virtually everyone who is enlightened cannot dissociate themselves from the use of internet. Like we all can relate, internet has become a major business and enterpreneurship driven tool that most companies and users resort to for ideas and knowledge of one product or another. People advertise their products and users get to access them. The mission of KIND ADS is simply to revolutionalise internet ads in such a way that it will be friendly to every party involved - advertiser, publisher and user.
What is KIND ADS?
I found the definition of Antonio Madeira from CryptoCompare particulary suitable and easier to grasp
"Kind Ads is an(sic) decentralized ad network platform that seeks to make the online ad experience more pleasant for all those involved, bringing more revenue for publishers with high quality ads, less fees for advertisers and more effective, less intrusive for the users."
Thus, KIND ADS is built on the idea of a win-win situation for the advertiser, publisher and user. There is also something for the app creators. Everyone gains. This is so much different from what we used to know about online ads.
Now, let me elaborate on the over-arching benefits of KIND ADS and why I strongly recommend it for this community.
User friendliness: It is very annoying when you are browsing and pop-up ads keep interrupting you. It's never a pleasant feeling. KIND ADS is structured in such a way that such irritating distractions will not be there thus making it user friendly. There will not be irrelevant ads. Users may even decide to opt out from ads. It therefore allows users to control what ad to view.
Elimination of middlemen: Basic knowledge of economics taught us that as services pass through many hands, the return to the parties involved will decrease. In other to ensure there is a better benefit for the three parties - advertiser, publisher and user - involved; KIND ADS eliminated middlemen. The publisher interacts with the advertiser and not through a middleman. So both the advertiser and publisher save money.
The reward method: KIND ADS rewards not just only publishers but also users and app creators. It has a KIND Token which is described as "an ERC20 token based on Ethereum blockchain". About 80% of the ad goes to the publisher while the remaining goes to the users and app creators. This way, the app creators are encouraged to create add apps and users benefit from the time they spend too. Users involvement will determine what reward they will get.
It encourages quality: To ensure advertisers are getting their money's worth, through its decentralisation principle, KIND ADS will grade publishers and domains base on their reputation score. This will afford the advertisers the opportunity to make their choices and hence get value for their money.
Undoubtedly, KIND ADS is here to change the face of online marketing. As the early bird catches the worm, this is a clarion call for us to join this platform that will obviously be the next big thing in the world of ads and online marketing.
Kind2018.
Find out more from the company's website https://kindads.io/
See the original post for this contest here https://steemit.com/crypto/@originalworks/270-steem-40-bonuses-sponsored-writing-contest-kind-ads