Advertising is the main engine of trade. Many entrepreneurs believe that the more they talk about the product, the greater the interest of customers. But this is not the right approach. Every day advertising becomes more and more. I can call a dozen of different sources such as: banners, leaflets, SMS-mailing, contextual advertising, phone calls, advertising in Facebook, Instagram, and even the inscription on the pavement. Our favorite web resources become overflowing with unnecessary information. Video bloggers have discovered a new kind of earnings and advertises mass market items, which in life are ten or even twenty times cheaper than the declared value.
Many companies do not understand that aggressive advertising does not cause the majority of users no other feelings than the same aggression. It is easy to remember the case when you impose the same product or service that you are not interested, but the managers assure you that you just need to try and you change your mind.
If users spend their precious time studying videos and banners, then entrepreneurs spend huge amounts of money that do not pay off with a profit from sales. The cost of one client exceeds the cost of the product itself, such advertising is unprofitable and inefficient. Customers turn to professional marketers who promise high conversion, bids for ridiculous money, but in fact, none of them can provide you with that. Since the appearance of the buyer is influenced by several factors, such as price category, territorial features, time frame and so on.
The main thing is to meet the needs of the client.
Would it be easier for you if the ads matched your interests at a specific point in time? Now I want sushi-and my phone not only informs about the nearest sushi bars in the district, but also offers me an interesting action two rolls for the price of one. And there is no need to look for sushi bars among their main competitors pizzerias.
MobileBridge offers a smart approach to advertising for users. This occurs on a mutually beneficial exchange of information between the platform participant and the advertised company. The ecosystem records information about the user, his routes, preferences and analyzes, after which he is given only the advertising that meets his needs and interests. This approach eliminates the appearance of an ineffective target.
Why the client will not be against such advertising? <h1.
It's about the loyalty system, which will be attached to the platform users. Definitely everyone loves promotions and special offers, but only when they are appropriate. Probably, everyone has a pair of three coupons in his wallet, which will lie until the end of the validity period. Or bonus cards with thousands of bonuses that you can pay for your purchases, but, unfortunately, this is not an actual offer for you now.
An interesting feature of MobileBridge is the exchange of loyalty tokens of one firm, for tokens of another, available on the platform. Users may dispose of the rewards received at their own discretion. To leave, to be exchanged for other tokens or even to bring in Fiat money. But the platform is designed so that to make the movement of tokens within the platform is a more profitable option.
Expanded customer base
Now getting customers for companies becomes easier. All users are potential buyers, and their interest in the products is initially higher. With the increasing popularity of the platform, the list of companies participating in the loyalty system is expanding. It is worth noting that the platform uses a non-proliferation method of token exchange for rewards between companies within the ecosystem.
A new way to attract customer flow and reduce the cost of advertising materials will affect the rapid growth of the platform's popularity among companies, large and small market players, as there are no barriers to entry into the project. The variety of proposals, targeted content and rewards system will attract a variety of users and in a short time the project will be released on the first lines in search queries.
LET'S WISH THE GOOD LUCK TO TEAM OF DEVELOPMENT!
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Author: zokilnmet
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