Binance doesn't touch fiat currency; this limits their target audience in any country compare to other exchanges that take fiat. However, this can also be it's competitive advantage as they are free to target the entire world. Typically, traditional exchanges don't support multiple currencies due to the high overhead cost of dealing with banks. Also without touching fiat, exchanges are in a less risky position with regulatory issues, such as capital outflow control in China, or AML in US.
Binance has the capability of processing over 1,400,000 orders/ sec, making it the world's fastest exchange, and it intends to provide interface and customer support in as many languages as possible. All these core competencies give Binance an edge over existing crypto exchanges .
