RENDER PAYMENT
Things just got a little bit faster in the light speed world of crypto. You might even say Super Luminal or Tachyon Speed. Just when you were getting used to telling your non-techfriends how BlockChain was going to change the world and bring about ever lasting peace, abundance for all and a wealth re-distribution not seen since before the Last Ice Age, (which it undoubtedly will), in the same way that people who bought shares in Paypal, Apple, Amazon and Google in 2001 all now live off their profits on the luxurious Moons of Jupiter in 9 star accommodation.. along comes a project which aims to disrupt the actual BlockChain landscape. itself. What you get for the other 4 stars is beyond me but probably stretches to a robotic bum wiper and cutlery that cuts up your food and chews it for you. And a choice of over 72 different pillows.
High Risk Industries
Cannabis. In the legalised states of America where cannabis is still in a dark shadow due to federal oversight and subject to very strict laws / rules / regulation about means of payment, banking, processing invoices, it's a fraught, nightmarish state for the thousands of businesses involved in supplying and servicing this emerging green industry from oil press to space biscuit manufacturers, vape makers and beyond. By the way I live in the UK and have recently begun taking a legal, hemp based CBD oil tincture as a food supplement. It's very pricey here and the market for legal hemp products is literally exploding globally.
Examples and Case Need
This is one example of the need for a solution which lifts high risk business out of the hands of high fee merchant services (sometimes up to 20%) of total transaction value, away from the alien territory of crypto wallets and volatile currency and into the hands of a payment processing system which can accept and pay out in fiat currency using existing payment methods (VISA) debit - via the medium of a token, specifically designed to act as liquidity.. a bit like XRP does for intra-bank transactions and we all know how Ripple has fared over the last year. In addition to the $44bn hemp / cannabis industry, other high risk are a long list of over 1,000 industries including, antiques, credit protection, investment firms, lotteries, real estate, airline charters, e-cigs, life coaches, modelling agencies, international shipping. RPM will not be supporting adult industries.
A Long Road
It's a long and well planned roadmap (see below) and they have thought well into the future. In their own words, they're not seeking to be flash in the pan organisation. They are looking forwards with a strategy that aims to capture a healthy slice of an estimated $500bn market in high risk industry payment processing. This type of new business application usually only has a couple of winners. The ones who build a high reputation early on, attract the lion's share of any given market. Paypal used it's high reliability & reputation to render the competition obsolete in online payments at a time when online payment was just emerging. Render Payment aims to replicate this model and broaden out it's service ability by rolling out cart integration, escrow services, reward programs for loyalty, wallets and more to a major portion of the market as the landscape and ecosystem develops.
Transparency and Trust
Go hand in hand. You can never fully trust something you can't fully see. Render Payment feel that part of their true disruptive nature will be to bring something new to the BlockChain environment. Fully transparent, or what I am going to coin (you heard it first here folks) a SEE-THRU or CLEAR GLASS business model (you choose), where complete transparency is given to token holders via regular audit, conference calls with management and regular roadmap updates.
A New Landscape
Although RENDER PAYMENT is part of a growing movement to update (strike that) - REVOLUTIONISE the payment processing industry along with other recent startups in various stages of ICO & roadmap development. (Utrust, BCshop, etc) their focus on the high risk end of business with inherent, specialist servicing needs is a USP worth noting. Whether you call it a Unique Selling Point or Sales Proposition, they have one. As a business mentor I can easily see that their target client base (which is a very wide selection of) high risk industry suppliers and service companies, have a genuine and identifiable reason to choose RENDER PAYMENT. Importantly they can also justifiy their decision to themselves or their boss, whoever is in charge of the purse strings on a basis of clear and immediate need. SALES = Cha Ching
image courtesy of NASA Sunrise Kepler 16b
Branding
Communicating this clear an immediate need is core to successful branding, core to a businesses ability to attract clients, stand for something, offer values. They have clearly done their thinking. Will investors choose to buy in ? I don't know. If I was render payment I would be aggressively marketing my ICO at the high risk clients they are looking to attract as customers. A) it's a win win for the customer as it's in their interest for Render Payment to succeed.. the definition of a vested interest and B) it builds awareness which will easily spread through the high risk business community in an organic, viral grapevine way.
Token Sale
Ends November 30th 2017. Tokens will be allocated 10 days after close of ICO. Six Tiers will take the nominal investment price of a token from $0.10 to $0.25 in increments. The RPM (which makes me think of revolutions per minute) token will be an Ethereum erc20 token. Yet another reason to HODL those $10 Ethereum coins you bought in 2016 ! 1 billion tokens will make up the total token fund. 250million tokens will be set aside to incentivise adoption of the platform. 40% of tokens will be available in the ICO, 25% for pre-investors, 10% for the company, 10% reserve fund and 15% marketing (yep, that's 100% & all accounted for.)
Chances of Survival ?
Render payment are anticipating raising $43m from the ICO to develop their ecosystem, promote it's use and expand operations into multiple high risk business sectors. It's potentially highly profitable and disruptive. They have a great USP, a clear & huge potential (growing) market. They can lower fees and make it a much easier process for their clients (that's a crucial element of the disruptive bit right there.) They are offering a lot of potential value and security to future clients. It's potentially also an attractive token investment. They have a clear vision and their roadmap is expansive. I'm not sure whether they have enough exposure to the investing market yet and I don't know how much of their resource has been dedicated to targeting business investors within the the individual high risk sectors for token investment as well as potential onboarding clients. It's a no brainers for both parties. If they can raise enough capital, I think they have an excellent chance of making it a success. Their whitepaper is very comprehensive, written in non technical language which investors can understand. I recommend a read of it as a good example of how to write a detailed yet easy to read paper.
my money's on the crab
CLICK HERE TO READ THE RenderPayment WhitePaper
At the time of writing 