Great question. In marketing we sometimes do promos. If you look at some of my previous content, you'll see lots revealed in the content itself. This time, I'm pointing to my site where this process is housed. That's the promo. My site is one of the original viral mailers launched over a decade ago. It's free to join; and I'll even add that it's in Step 5 of my 7 Step Training. Lots of breadcrumbs there. :)