Some old advertising do not really stand the passage of time. When you are look at an old advert and you are saying things like "hmmm" "eh?" and "what", it probably is not a good sign.

With this advert for Tareyton cigarettes we learn that women are being abused by partners or men in general over switching cigarette brands. Maybe it was woman fighting, not sure.

I am keen believer in not just trying to be shocked over different views and attitudes over time that require a cultural context to properly understand them. It is a window into the time, a window where you can learn something. Nothing good in this case.

With the culture shift of #metoo campaign I bring in my own cultural contextual views on an old piece of advertising. Can you imagine this advert getting approved today in any way shape or form. Not only for the cigarette advertising but for the knuckle sandwich aftermath on a woman.

This advert looks to be perhaps late 1960s, early 1970s? I guess perhaps at the time they thought that they were striking a blow for black woman rights. Today we think, blow as in a punch and black as in an eye.

#metoocigarettes

Jim Thompson Hive account@jimdraw