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"Designed to evolve over time, the Current ecosystem is being built in a hybrid fashion, with both on-chain and off-chain solutions to accommodate shifting market dynamics in the blockchain, media and crypto industries. In the short-term, the proprietary algorithm will create personalised content recommendations across networks in a universal media platform. The Current protocol and token will introduce new revenue streams and incentive mechanisms that will initially be launched within the Current platform and later be made available for developers to leverage in their applications." (Whitepaper)
Main Positives:
The native token's usage on the platform will be a critical part of Current's ecosystem. The token is used to purchase goods, premium services, and ad inventory. Furthermore, new users will need to have a certain amount of native tokens in their wallets in order for the ads in between songs, videos etc. to disappear. Pretty creative business model if you ask me.
Many releases planned for 2018 that will definitely bring a lot of attention to this project and increase user-base and Current's market valuation.
The dApp that Current is offering is something unique and I haven't been able to find any direct competition to their platform. Furthermore, they have an existing user-base and the rating for the App on Apple's App Store are is above 4 stars.
Hype is substantial for this one.
Main Negatives:
With the token price for the main sale of $0.24 it is relatively higher than other ICOs (considering their 350M. circulating supply).
The hard cap of the ICO is set at a maximum of $36M. This is high considering they have a working product, and have gotten seed investors on board already. However, if the team manages to accomplish their goals and bring it even slightly as close as Shopify's success then this $36M. market cap will seem minuscule.
Team Highlights:
Mark Cuban (Advisor) - No explanation needed. Google him and you will know.
Galia Benartzi (Advisor) - Co-founder of the famous Bancor. She has relevant experience in Business Development and own a tech start-up in the past.
Dan Novaes (CEO) - Founded several startups and worked in well-known companies such as Inc. and Forbes. He seems like he has an entrepreneurial mindset and does not give up.
The Wrap Up
Flip: Medium | Long-Term: Good
For further information and more information about this project go to the following:
Isee0s Review Spreadsheet: http://bit.ly/2jpOUHX
Telegram Isee0s Announcement Channel: @IseeOs
Telegram Isee0s Chat Group: 
The information provided is not to be construed as financial advice in any shape or form. You are strongly advised to conduct your own research before investing. As an investor, you are solely responsible for your actions. I cannot be held liable for any losses you may make. This information is simply my view and opinion on the subject.