From pricing issues to outdated websites, there’s a lot of reasons a consumer would defect to a competitor. While you can’t always control pricing structures or technical issues, there are ways of keeping customers sticking around.
Brand loyalty is hard to to come by these days, as customers are constantly looking for the highest quality goods for the lowest prices. But there’s definitely more to the story. Consumers look for businesses who make them feel valued, by not only keeping prices fair, but also offering proactive solutions to issues. and Among consumers, 82% say they would switch suppliers after a bad call center experience, but 91% say they would stay loyal to a supplier after a good call. Even just one good impression can encourage a customer to keep coming back for a lifetime. Set your business apart from the competition by offering quality customer service in addition to quality goods. Though phone communication remains the top preferred method of contact for consumers, the rise of real-time online chats is generating happy customers. While 45% of consumers prefer phone correspondence with suppliers, 42% have contacted supplier through channels other than phone or email. Of those who participate, 57% of customers describe themselves as happy after an interaction via online chat.
Are you there for your customers when they need you? Take a look at this infographic for more on the power of customer service, why it matters for long term success, and just how far one good impression can go.
Infographic courtesy of CallMiner https://callminer.com/how-listening-to-customers-impacts-your-bottom-line-infographic/
